Mattel Unveils Naomi Osaka Role Model Barbie


Just in time for the Tokyo Olympics, Mattel just announced the release of its Naomi Osaka Barbie Role Model, which is available now at Amazon. 

The new Role Model Naomi wears a replica of the outfit that the tennis star sported at the 2020 Australian Open. 

"It's such an honor to be a part of the Barbie Role Model series, and to remind young girls that they can make a difference in the world," Osaka said in a press release. "I want young girls everywhere to feel empowered to dream big and to know that if they believe in themselves that anything is possible!" 

After beginning her professional tennis career in 2013, Osaka quickly rose through the ranks, eventually making history in 2018 as the first Japanese player to win a major title in a singles match. She returned to win another major title in 2019, propelling her rank as the number one tennis player in the world. Osaka went on to win her fourth major title in 2021.

“We are incredibly honored to spotlight Naomi Osaka as part of our Barbie Role Model series," Lisa McKnight, senior vice president and global head of Barbie and dolls for Mattel explained. "She has paved the way for future generations of girls to dream bigger, and through her unwavering courage and honesty, shown the world the importance of being your own biggest champion. Naomi continues to break boundaries on and off the court and is a powerful role model to fans everywhere."

The toy description reads: Known for using her platform to speak out about issues surrounding human rights and racial injustice, Naomi is a force, on and off the court. Naomi Osaka Barbie® doll wears a Nike tennis dress with brushstroke print, inspired by a look she sported at a major match in 2020. With a white Nike visor, light blue athletic shoes and a replica of her Yonex tennis racket, she’s ready to hit the court. This fully posable Naomi Osaka Barbie® doll makes a great gift for collectors, tennis fans and kids ages 6 years and up. 

Osaka is about to represent Japan at the Tokyo Olympics this month.

In other news, the she is also the subject of a Netflix documentary miniseries simply titled Naomi Osaka, premiering July 16.

More info about the doll here

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