Vevo, the world’s leading music video network, announces the release of Ariana Grande’s Official Live Performance of “POV” from her album “Positions.” Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances.
“We are so excited to release these exclusive video performances to Ariana’s fans” says JP Evangelista, SVP, Content, Programming & Marketing. “We’ve loved Ariana’s music for years, and it’s been such a privilege to watch her artistry grow and evolve. An immensely creative and collaborative artist is key to these visually stunning performances and Ariana embodies that – her efforts translated beautifully onscreen. We look forward to seeing her continue to blossom and hope everyone enjoys watching these.”
Ariana’s “POV” Official Live Performance is rooted in the concept of duality, with the superstar serenading viewers under a single spotlight and purple tint while walking through a field of flowers. Vevo has previously worked with Ariana Grande in 2013 and 2016 for her “Vevo Presents” performances of “Dangerous Woman,” “Be Alright,” “Leave Me Lonely,” “Greedy” and “Into You.” Ariana was one of Vevo’s Top 10 Worldwide Most Watched Artists of 2020 and shattered the Vevo 24 Hour View Count Record in 2018 with her video for “thank u, next” with a staggering 50 million views.