MTV today announced fans globally will have a front-row seat to performances by Shaggy, Alessia Cara, Jewel, Melissa Etheridge, Monsta X, Bazzi, CNCO and FINNEAS — while safely social distancing — during a special edition of its award-winning “MTV Unplugged” franchise, “MTV Unplugged at Home.” The global youth brand is bringing together fans and their favorite musicians throughout this unprecedented time to showcase how people can remain connected through the power of music and entertainment from the comfort of their homes.
Beginning today with Alessia Cara at 12PM ET/9AM PT, and continuing regularly, performances will be available to stream on MTV YouTube, Instagram and Twitter, with additional artists to be announced at a later date. These acts follow Grammy® award-winner and platinum superstar Wyclef Jean, UK recording artist Yungblud, and multi-platinum pop/R&B recording artist JoJo.
Reimagining the beloved music series as a multi-platform digital experience, the new mini-concert series will feature stripped-down, acoustic sets from artists performing their greatest hits, enabling music enthusiasts to find comfort in their new realities alongside fellow fans. In addition to the roster of global artists, MTV’s international channels will feature performances by local acts in their respective countries around the world.
The special-edition series coincides with MTV’s launch of #AloneTogether, a global talent and social media-driven campaign that educates young people on the importance of social distancing in order to flatten the curve of the coronavirus.
Since its debut in 1989, “MTV Unplugged” has featured unforgettable performances from artists, including: Jay-Z, Nirvana, Mariah Carey, Bob Dylan, Bon Jovi, Lauryn Hill, Bruce Springsteen, Adele, Pearl Jam, Maroon 5, Miley Cyrus, Shawn Mendes, Lil Wayne and many more.