Watch Mercedes-Benz Fashion Week In Istanbul

The first all-digital MBFWI will feature 30 runway shows, and each will be followed by live talks hosted by Turkish Fashion Industry’s leading names. Live fashion talks with international influencers including Olivia Palermo (IG: 6.4M followers), Leonie Hanne (IG: 2.7M followers), Veronica Ferraro (IG: 1.1M followers), Tamara Kalinic (IG: 898K followers) and Amy Julliette Lefévre (IG: 244K followers) will keep the fashion fans locked to their screens throughout the five-day event.

MBFWI, taking place on October 12-16, will provide a creative season-free platform where the Spring-Summer 2021 season along with Fall-Winter 2020/21 collections will be presented to the end consumer. As always, MBFWI will enable industry professionals to explore the designs of the upcoming seasons. MBFWI will also open its doors to designer brands and designers that wish to present designs for different seasons within the same collection.

Shot on location in some of Turkey’s unique destinations, the video highlights the power of Turkish design on the occasion of MBFWI, the most prominent international event of the Turkish fashion industry, and also promotes the cultural and historic heritage of Turkey. The film was directed by the world-renowned fashion photographer and director Koray Birand, and styled by Burak Sanuk. The promo video opens in Istanbul and follows the models who wear looks from the 37 designers participating in MBFWI as they walk across some of Turkey’s famous attractions, ending in Istanbul, the heart of fashion.

The video’s cast includes Öykü Baştaş, the successful Turkish model who has walked the runways of numerous global brands. The video shoot took one week, spanned six cities and traveled 5,000km to feature Ani Ruins, Salt Lake, Sultan Marshes, Cappadocia, Mount Nemrut, Topkapı Palace, Galata Bridge, Sultanahmet and Salacak coast. A technical team of 25 and six models worked to create the video on location at altitudes ranging from sea level to 2,500 meters.

The all-digital MBFWI will provide viewers a front row experience, and with the elimination of physical limitations, all the content will be easily accessible on from anywhere around the world.

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