Kashi enlisted its Kashi Kids Crew to create two new super food cereals for its Kashi by Kids line where every product is created by kids, for kids. Available in Chocolate and Berry, the cereals deliver 4g of protein, single-digit sugar and superfood ingredients such as berries, lentils and cocoa. The new cereals will be available nationwide at Walmart, Amazon, Ahold, Jewel and Hannaford, with additional stores this summer.
With the new Kashi by Kids Super Loops launch, Kashi wants to support parents and provide them with delicious, high-quality food for their kids. Instead of using single grain flour, Kashi chose to use a blend of diverse superfood ingredients such as brown rice flour and red lentil flour. The ingredients also enhance the texture and flavors of the cereal – which are key concerns for kids and parents. Both cereals are Non-GMO Project Verified and USDA Organic.
Kashi collaborated with the Kashi Kids Crew, a group of Gen Z leaders ranging from 13 to 17 years old who are passionate about sustainability, food, health, and the environment. In order to create a product that kids actually want to eat, Kashi used the Kids Crew to help develop a product with craveable taste featuring the top two flavors for kids. Each member of the Kids Crew shared what was important to them in the new cereal – Hannah wanted more protein, Charlotte asked for less sugar and Valentine requested more chocolate!
The Kids Crew includes:
- Tabay | Yoga Instructor & Healthy Eating Advocate
- Hannah | Sustainability Activist
- Valentine | Dancer & Healthy Living Guru
- Charlotte | Creative Baker
- Michael | Baker & Young Entrepreneur
"I am an advocate for healthy foods and am passionate about helping kids my age find foods that taste awesome and keep us fueled throughout the day!" says Kashi Kids Crew member, Tabay Atkins IV. "Each member of the Kids Crew brings something different to the table and it was so fun to create something that we can feel good about eating every day."
To engage the brand's younger audience, Kashi is bringing back cereal box nostalgia with mad libs and games on the back of boxes. Kashi will celebrate the launch by sharing their favorite ways to enjoy the new cereals through social media with a video from the Kids Crew. For more information, follow @Kashi on Instagram.