YSL Beauty has tapped Adam Levine to be the face of their latest masculine fragrance: Y.
With his own Instagram fan-base of over 10 million followers, Adam will engage a stylish, music-loving audience, his popular appeal ensuring a wide-reaching public and social presence. A perfect pairing for Y's innovative spirit & creative style, the fragrance is rooted in that same sense of freedom that Adam personifies.
"I'm psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery. As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me – it is not the story of one man, but of a whole creative generation. I'm excited to develop our relationship and see where it will lead." Adam Levine
"Adam Levine is the perfect fit for the brand and what our new fragrance Y represents. A star of the music world, a familiar face on our screens, a true talent, he brings a new dimension to YSL Beauty." – Alexandre Choueiri, President, International Designer Collections, L'Oréal USA
The Rockstar. Born and raised in Los Angeles, CA, he started his musical career while still attending Brentwood High School; the front man and primary songwriter of a band which would later become the award-winning, chart-topping legends: Maroon 5.
The Entertainer. Frequently lighting up our screens, he is a coach on the three-time Emmy Award winning NBC hit series, The Voice, and has also appeared in Family Guy; 30 Rock and American Horror Story. Charismatic, endearing and enthusiastic, he's the guy you'd want as your brother, your wing-man, who looks like he'd be fun to hang out with, because guess what, he is.
The Style Setter. Unapologetically real, always true to himself, his authentic All-American rockstar style is unaffected by trends but always on-point. Unafraid to try something new, whether it's bleached blonde hair with dark roots or jet black all-over, and with tattoos pretty much everywhere, his natural good looks convey an attitude that's cool yet uncontrived.