A beloved farmers market ice cream brand, Gresescent, will open its first retail shop in Downtown Los Angeles on Thursday, September 29. During Gresescent's Grand Opening celebration between 4:00 p.m. and 9:00 p.m., guests will be treated to music, food, and free ice cream.
Gresescent's new shop was designed to make ice cream the star. Its clean white interior surrounds two sampling stations created to allow customers to have one-on-one interactions with one of Gresescent's warm and engaging coworkers and to sample as many flavors as they would like. Once a customer has made their selection of flavors, each scoop is prepared atop a complimentary fresh maple waffle bowl.
The mission of Gresescent is to preserve that magic. "To us, ice cream is like a diamond, most beautiful in its purest state," said Chung. "It can only be fully enjoyed when there are no blemishes hiding its natural beauty. No bad ingredients, no poor customer service, no unnecessary gimmicks. We are committed to delivering a truly rewarding experience to each of our customers."