New Music: Snakehips And ZAYN Release ‘Cruel’ Music Video

U.K. beat-makers, Snakehips, in collaboration with global superstar, ZAYN, release the music video for their newest single, 'Cruel.'  The music video perfectly compliments the track, as ZAYN plays the leading role, capturing the contrast between cruel and kind, light and dark, and everything in between. The camera tracks forwards, pushing through a series of abstract, neon-lit rooms.

Snakehips performed at this year’s Coachella Music & Arts Festival, and most recently at Lollapalooza in Chicago and Outside Lands in San Francisco.

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