Gigi Hadid is the face of yet another line… Tommy Hilfiger announced the launch of THE GIRL by Tommy Hilfiger, a new eau de toilette and campaign featuring Hadid, Tommy Hilfiger's global ambassador for womenswear, accessories and fragrance.
Launching as of end July 2016, the new scent is anchored in a dynamic digital campaign, which reflects Gigi's optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Gigi has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger's signature "classic American cool" heritage.
"THE GIRL means being true to yourself and having fun while you're at it. For me, that's appreciating every moment, laughing at myself and surrounding myself with everything that makes me feel happy," said Hadid.
The fragrance is nspired by Hadid's free-spirited and magnetic personality.
THE GIRL by Tommy Hilfiger Eau de toilette will be available at exclusive retailers.