Fifth Harmony will continue as the faces of Candie's and will star in the brand's spring marketing campaign titled, “#CandiesBoss.” The campaign depicts the songstresses as sassy and confident #CandiesBoss characters, will aim to digitally convey positive messages from these iconic and influential women to Candie’s fans and consumers.
Ally, Normani, Lauren, Camila and Dinah had a great time on set in New York City as they were photographed in a series of empowering, yet flirty shots wearing the spring collection of flirty tops, dresses, skirts, footwear and accessories from Candie’s.
Camila said, “The concept of the Candie’s campaign is about being a boss, being confident in who you are and being brave enough to share that with the world in your everyday life. I love that we get to reinforce this message to our fans through our Candie’s campaign.”
“Candie’s really gave us the opportunity to showcase our personalities and just have fun on set. We had a DJ, rollerskates and pink boxing gloves; it was so fun for a photoshoot that’s going to be plastered across the world!” said Normani of the shoot day.