Search Benefits Homeless Dog Community

MyRescue Dog and National Dog Day

Every day, thousands of dogs are saved by the amazing work done by animal shelters and rescue groups all across the country. It should come as no surprise that these organizations often don’t have all the resources they need. That’s why August 24, in time for National Dog Day (August 26), marks the launch of – a website significant both in purpose and in name; it’s a “dot-dog,” not a “dot-com.” The site will benefit homeless dogs via Petfinder Foundation (in partnership with Donuts Inc.). is a site where adopters can post pictures and short stories about their beloved rescues, and consumers can vote for their favorites through September 26. Each posted picture generates a $10 donation to Petfinder Foundation, and each vote generates a $1 donation, all up to $100,000.  

The shelter or rescue group from which the most popular dog was adopted will receive $25,000, and the next 15 shelters will each receive $5,000. Winners will be announced upon conclusion of the voting period and all the donations will be administered through Petfinder Foundation. To learn more about Petfinder Foundation, visit

“This is a fabulous opportunity to raise awareness of the fact that thousands of wonderful companions can be found in shelters and rescue groups every day, and also to raise money for those lifesaving organizations,” said Toni Morgan, Executive Director of Petfinder Foundation.

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