The release of the video, which features the new XC90, marks another step in Volvo Cars’ brand transformation and reflects a new direction for the Swedish luxury car maker.
“We were delighted to have the opportunity to work so closely with Avicii on this campaign, as it reflects something that is happening for both Avicii and for the Volvo Cars brand. We are entering a new era – a New Beginning, as we have called the campaign. We have gone through several years of intense investment and we have refined our brand. The result is a new, more nimble and customer-responsive Volvo Cars,” said Alain Visser, Senior Vice President Sales, Marketing & Customer Service at Volvo Car Group.