H&M is opening its Herald Center flagship. The Swedish retailer will be opening what will become its largest H&M store in the world on May 20 that noon with a special performance by music icon John Legend.
“We are thrilled to be opening our world’s largest store in Herald Square, a historic retail hub, that exemplifies our continued commitment to job creation and growth in New York City,” says Daniel Kulle, President of H&M North America. “With the opening of such a monumental store, we are honored to have such an inspirational talent as John Legend at this event.”
One of the most dynamic shopping destinations in the world, Herald Center is located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge. The store will be the 13th location in Manhattan, and will become a fashion destination for the millions of New Yorkers and international visitors who pass through Herald Square.
The new store has a custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue. Measuring approximately 63,000 square feet, the store will showcase all of the H&M including H&M’s Home Collection and a special shoe department for ladies and men. It will include four floors of H&M fashion for the entire family including ladies and men’s collections, H&M Sport, H&M Mama, cosmetics and H&M’s children’s collection. Unique store details will include a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30 ft. high atrium on the second level. The store will also feature two main street entrances.
To celebrate opening day, John Legend will perform and cut the ribbon and twenty lucky winners will be chosen at random for a meet and greet. In addition, H&M Herald Center will have several exciting giveaways, including Access to Fashion Passes to the first 1,000 shoppers, valued from $10 to $1,000.