Dove Launches “Love Your Curls” Campaign


Dove Hair revealed that as few as 10% of women feel proud of their curly hair and only 4 out of 10 little girls with curly hair think their hair is beautiful.

These findings inspired the Dove Hair: Love Your Curls campaign and film launch, which encouraged women to celebrate their curls and inspire future generations to do the same. Launching today is Dove Hair’s new Love Your Curls book, a poetic tribute to curly hair, inspired by thousands of curly stories, photos and messages that poured in as a result of the campaign.

“We were moved by how many women embraced our Love Your Curls mission and shared their stories, photos and anecdotes, in celebration of curls,” said Rob Candelino, Vice President of Unilever Hair Care. “At Dove, we have a long history of empowering women and girls through our self-esteem project and the Love Your Curls book is very much a part of that commitment. We hope women continue embracing the movement by downloading, dedicating and sharing this book with young girls in their lives. We hope our efforts will inspire self-confidence in generations of curly girls to come.”

Dove Hair’s Love Your Curls book, written by best-selling author, Taiye Selasi and illustrated by award-winning illustrator, Annick Poirier, is inspired by the stories and photos of real women and is intended to represent and inspire curly girls of all ages. Available to download as a free digital e-book, Love Your Curls is also customizable. Each download at allows you to create a self-written dedication, a personalized poem and watercolor portrait for a curly girl in your life. The non-customizable version will also be available for download at, and

Dove Hair has also created a run of special-edition hard cover copies of the Love Your Curls book that will be made available to select partner organizations, including Boys & Girls Clubs of America. Additionally, educators are encouraged to apply for a free hard cover copy at

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