Universal Studios Hollywood is getting supercharged with the June 25th opening of “Fast & Furious—Supercharged” with the launch of “Road to Fast,” a dynamic campaign featuring a series of original images and an engrossing behind-the-scenes video, including interviews with the cast of its new thrill ride: Vin Diesel, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson and Luke Evans.
A collection of six images, each featuring the stars of the ride depicted in a variety of action sequences, will be unveiled sequentially beginning today with a group shot of the characters racing alongside a Studio Tour tram. A lengthier, more complex look at the making-of this revolutionary new attraction, featuring insightful perspective and commentary from the cast and producers, is also being released, and can be seen here.
“Fast & Furious—Supercharged” is a technologically advanced, epic ride that reunites stars from the Fast & Furious series in a groundbreaking mega-attraction designed to catapult guests into the high-stakes underground world of street racing at perceived speeds in excess of 120 miles per hour.
“This is new territory for us…to create something as immortal and immersive as this…that all the fans of our franchise can actually live through and be a part of,” said Vin Diesel. “It’s a testament to that loyal and dedicated fan community that has always been our #1 champion.”
“Once you go on the ride, it’s an opportunity to physically feel some of the adrenaline that we feel everyday while we’re filming,” continued Vin Diesel, adding, “Yeah, I’m excited to ride it!”
“When you have something as unique and special as the Fast & Furious franchise, you want to create an experience for the fans that they can only feel and experience at Universal Parks,” said Dwayne Johnson, continuing, “To be immortalized in a ride, is a very cooI thing. I get a chance to become Luke Hobbs and kick ass…all in 3D.”
“You’re in Hollywood already…you’re able to get on the tram and experience your favorite movie and TV show sets; that’s a big deal. Everything about Universal Studios puts you in the driver’s seat to really experience Hollywood,” said Tyrese Gibson, adding, “Fast & Furious has the best fans in the world!”