TEMPTU adds lipstick and lip gloss to the brand’s wardrobe of cosmetics for consumers designed to deliver professional results. The Color True Lips Collection features an advanced formulation that balances intense color with lightweight texture, delivering a high performance demi-matte finish and continuous long-lasting color.
“Today is a momentous day for TEMPTU, as we introduce our first ever lip collection,” says Samantha Mandor, Chief Creative Officer and Co-owner of TEMPTU. “In upholding our reputation as the gold standard in airbrush makeup, the Color True Lips Collection delivers the professional results our consumers expect of TEMPTU, married with sexy, bold colors every woman will love.”
Professional make-up artists and consumers alike trust TEMPTU for its innovative products. One of the primary dilemmas when buying lipstick is determining if the color advertised will translate to the lips. Named “Color True,” these lipsticks supply statement-making color that stays true and consistent from tube to lip to on camera.
TEMPTU Color True lipstick is an assortment of eight intense and vibrant hues ranging from shades of red, pink, and brown that can easily transition for each season
Also, TEMPTU is introducing a Lip Gloss, enriched with shea butter that can be worn alone or layered over Color True Lipstick to create a hi-gloss effect.
Individual Color True Lipstick retail for $24 and Color True Lip Gloss for $12. Products can be purchased at www.temptu.com/ColorTrue and at boutique retailers nationwide.
TEMPTU Fans are invited to join the conversation, showcasing their lipstick personalities (how their “lipstick talks”) with a photo or Instagram video via social media using the hashtag #ReadMyLipstick. Two random entrants will be selected on February 15, 2015 to receive a $250 e-gift card.
To learn more about professional tips for Color True Lips, view how-to videos from TEMPTU PRO Artists at http://youtube.com/TEMPTUmakeup.