Steve Madden announced its second partnership with multi-platinum recording R & B sensation, Keyshia Cole, set to be released in March 2014. The line features a variety of heeled and platform styles, ranging from pumps to gladiators to ankle booties. The exciting new prints and colors, along with the platform and cut-out details, continue to showcase the fusion of Steve Madden’s and Keyshia Cole’s style.
The decision to work with Keyshia Cole was an easy one for Steve Madden who said, “Keyshia is great to work with. She brings fresh ideas to the table, and knows what girls want. It was a pleasure to work with her again.” The collaboration worked incredibly well because the two shared the same goal with the collection: to make women feel fashion forward and confident. “As my second line with Steve Madden gets released, I want young women to feel they are the latest trend setters, feeling sexy and being comfortable at the same time,” said Cole.
Music has inspired Steve Madden’s designs since he launched the brand in 1990. Today, music is still one of his muses and his continued collaboration with Keyshia Cole is a natural extension of this inspiration. Fresh off the heels of her red-hot Woman to Woman tour, Keyshia is shining brightly, and Steve Madden is thrilled to partner with the star.
Accompanying the launch of the S/S 2014 Keyshia Cole and Steve Madden collaboration will be a series of personal appearances where fans will be able to meet Keyshia Cole. The first stop will take place on April 5th at Dillard’s Post Oak-Galleria in Houston, TX. Those who make a Keyshia Cole purchase will receive a special gift at participating stores.