Photo Courtesy of PRNewsFoto/Parlux Ltd
Fashion designer, Kenneth Cole, renowned for his wit and provocative play on words, brings his creative edge to the launch of MANKIND. A new fragrance for men that celebrates the evolution of the modern man; confident, connected and ready to take on today’s challenges.
The fragrance, a bold aromatic scent, was created by Claude Dir, Perfumer at Givaudan and Parlux Ltd. in collaboration with Kenneth Cole. Encased with leather and affixed with chrome bolts, personally selected by Kenneth himself, each element captures the essence of MANKIND with sleek, tailored architecture.
“The Mankind fragrance and concept is designed for the guy who knows what he wants and expresses it daily through his actions, style and overall essence,” said Kenneth Cole, Chairman and CEO of Kenneth Cole Productions. “This man is performance driven yet understands the importance of achieving balance in his life, whether in his career, relationships or community.”
The website, www.mankindfragrance.com is a social hub and playground for men to experience the core essence of the Mankind brand and fragrance. In the spirit of being a modern, “stand-up” guy, men are invited to share their random acts of kindness with real time photos and tweets via #manupformankind. For the early adapters, the 21 Day challenge also incorporates a Google Glass application to photograph and download their daily good deeds.
The Kenneth Cole MANKIND fragrance collection debuts at Kenneth Cole & major department stores nationwide this month.