Casio G-SHOCK unveils a new collection of entirely modern watches with an all-over coating of a classic tiger and woodland camouflage prints that match the rough-and-ready nature of the watches. The camo series by G-SHOCK will be released in two waves this spring.
The first watch to hit the streets is the XL GDX6900CM, with multi-angle tiger camo printed case, band and dial, available in two colorways: tan and grey. With an emphasis on superior performance and unrivaled functionality, the GDX6900CM is equipped with a 10-year battery and auto Super Illuminator LED light for high visibility under low-light conditions. 3 multi-function alarms, 1/100th stopwatch, countdown timer, 12/24-hour time formats and 48-city world time help keep the urban athlete ready for action. The large size camo watch (53.9mm case size) comes with G-SHOCK’s legendary 200M water and shock resistant structure and utilizes alpha-Gel® to further absorb shocks and protect key internal parts, The GDX6900 G-SHOCK achieved a shock resistance passing military standard, MIL-STD-810G. This total package of amenities and camouflage styling makes this watch a bold fashion statement and purposeful timepiece all at once.
The second release, GD120CM is a new formidable case design with a 7-year battery that dons a woodland camouflage multi-angle print. Its large case size (51.2mm) has all the same functionality as the GDX6900CM, and is available in three bold colorways: red, tan and grey.
“We are thrilled to launch an innovative and style-driven timepiece for spring,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc, “The Casio G-SHOCK Camo series exudes all the performance and confidence that the brand stands for while maintaining our tradition of progressive design. Whatever your adventure- this watch is ready to come along for the ride.”
The camouflage GDX6900CM men’s watches will retail for $150 from March. The camouflage GD120CM men’s watches will retail for $130 from April. Both will be available at select fashion boutiques, key jewelry stores, the G-SHOCK Soho NYC store and www.g-shock.com.
