OPI has released two new interactive digital platforms to support the launch of Gwen Stefani for OPI – a collaboration lookbook and an app. The lookbook is hosted at OPI.com/Gwen, where fans can follow the line’s journey from inspiration to execution. The lookbook contains an exclusive behind-the-scenes full-length video from the collection’s photo shoot, never-before-seen interviews with Gwen, and tutorials featuring nail art created by The Illustrated Nail’s Sophie Harris-Greenslade.
Gwen Stefani for OPI also introduces a new iPhone/iPad app where consumers can virtually create their own freehand nail art using the collection’s seven shades – Hey Baby, I Sing in Color, Love.Angel.Music.Baby., 4 in the Morning, In True Stefani Fashion, Push And Shove, Over & Over A-Gwen – along with Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes. The app also includes a contest component, where users can create and submit nail looks for the chance to win weekly prizes through February 7.
The Gwen Stefani for OPI lookbook can be accessed at opi.com/gwen. The iPhone/iPad app can be found through the App Store by searching Gwen for OPI or by following this link: bit.ly/GwenApp. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!