Madonna Debuts Spring Material Girl Line With Rita Ora

Madonna and daughter Lola debut the new Spring 2014 Material Girl marketing campaign, “Material Girl Hits Miami” featuring international performer, Rita Ora. Material Girl hits the streets of Miami with Rita, as she was photographed in a series of beautiful shots at Miami hot spots including The Welcome to Miami sign, Ocean Drive and the Raleigh Hotel pool. Rita is one of the latest music protégées from Jay-Z and Roc Nation. Rita stars in her second fashion campaign for the brand, available exclusively at Macy’s and in the United States. The multi-media marketing campaign will debut in March issues of fashion and lifestyle magazines as well as online, outdoor, in-store and in Macy’s marketing collateral. Check out the sizzle video above with Rita Ora!

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