The fifth annual “Let’s Kick Hunger Day” radiothon, which took place on Thursday, January 30, 2014, raised more than $250,000 for hunger relief, pushing the five-year total for the event to more than $1 million.
The “Let’s Kick Hunger Day” radiothon is an all-day live radio broadcast designed to generate awareness of hunger in the heartland and to raise funds to help end it. For the fifth consecutive year, the radiothon was presented by WCCO Radio and Taste of the NFL with proceeds benefitting Second Harvest Heartland, one of the nation’s largest, most efficient and most innovative food banks.
“The response from the community to the ‘Let’s Kick Hunger Day’ radiothon has been overwhelmingly positive, and we could not be more pleased,” said Rob Zeaske, CEO of Second Harvest Heartland. “Hunger continues to have far too strong a hold on families, children and seniors in our communities, but every dollar donated can help make a significant difference for them. We are grateful for the support from WCCO Radio, Taste of the NFL and the event sponsors and those who contributed to the success of this campaign over the last five years.”
“As a dedicated community partner, WCCO Radio is incredibly proud of the success of the ‘Let’s Kick Hunger Day’ radiothon and grateful for the support of so many in the community. The WCCO listeners have always shown generosity and support in helping make a difference for those in need,” said Mick Anselmo, CBS RADIO Minneapolis Senior Vice President/Market Manager. “We are thrilled to have surpassed $1 million in donations in the five years since this campaign started and to have played a role in fighting hunger.”
Sponsors for this year’s “Let’s Kick Hunger Day” radiothon included Land O’Lakes, General Mills, and AgStar Financial Services.
