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Ben & Jerry’s Present The Core Ice Cream Revolution

Get ready. The “Core” line is modeled off Ben & Jerry’s popular Karamel Sutra flavor. The concept includes a core center down the middle of each flavor, which in most cases perfectly compliments the two super-premium ice creams that are packed into every pint. Every Core flavor adds another component the company has become famous for: chunks, which add another layer of flavor and texture. Can you say: “Super Premi-YUM?”

The flavors were created by Ben & Jerry’s team of Flavor Gurus at the company’s headquarters in Vermont. “We are always looking to make something bigger and better for our fans,” said the lead flavor developer, Eric Fredette. “We wanted to blow out the concept of fun flavors, chunks and swirls and take it over the top,” Fredette added.

The four new Core flavors include:

 

  • Hazed & Confused: Chocolate & Hazelnut Ice Creams with Fudge Chips and a Hazelnut Fudge Core
  • That’s My Jam: Raspberry & Chocolate Ice Creams with Fudge Chips and a Raspberry Core
  • Peanut Butter Fudge: Chocolate & Peanut Butter Ice Creams with mini Peanut Butter Cups and a Peanut Butter Fudge Core
  • Salted Caramel: Sweet Cream Ice Cream with Blonde Brownies and a Salty Caramel Core

 

All four of the new fulltime Core flavors will be available in pints beginning in February 2014 (MSRP: $4.39 per pint). Handmade Core Sundaes featuring a core of hot fudge or caramel between your two favorite flavors will be available in Ben & Jerry’s Scoop Shops beginning this spring.

 

 

 

 www.benjerry.com.

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