The countdown to the Sochi 2014 Olympic Winter Games is on, and Pop-Tarts® has partnered with U.S. Olympic hopefuls and freestyle skiers Torin Yater-Wallace and Maggie Voisin to put a Crazy Good™ spin on the competition. Eighteen-year-old Torin was nominated to the U.S. Men’s Freeskiing Team this week, and is a rising star heading into the Sochi Games. Maggie was also nominated this week to the U.S. Women’s Freeskiing Team – making her the youngest U.S. Winter Olympic hopeful at 15 years old since 1972. With the help of Pop-Tarts, they’re giving teens an exclusive look inside their Crazy GoodWinter adventures.
“I’m pumped that I was nominated to join Team USA in Sochi,” said Torin Yater-Wallace. “This is the first time freeskiing is in the Olympics, and to be making history while representing my country is amazing. I’m excited to team up with Pop-Tarts so we can give fans an inside look at my journey and a new Winter Olympic sport.”
Since he hit the slopes at age seven, Torin has challenged himself to go bigger and be more creative each day on skis. His Start Story video illustrates the support he receives from family and friends, and the drive that pushes him toward great things. In 2011, he nailed his landing onto the freeskiing scene when he became the youngest Winter X-Games medalist in history – and is quickly becoming the face of the sport.
“Having the chance to compete in the Winter Olympic Games as one of the youngest Winter Olympic athletes would be a dream come true,” said Maggie Voisin. “I’m really excited that Pop-Tarts is helping Torin and me include our fans in this awesome experience.”
The brand’s partnership with Torin and Maggie isn’t the only way Pop-Tarts is making this winter Crazy Good. Team USA enthusiasts can use the Crazy Good Me app on the Pop-Tarts Facebook page to create their own unique winter athlete avatar – complete with customizable clothes and competition gear – and share it with friends through Facebook, Twitter and Instagram. New accessories like Torin and Maggie’s favorite hats and mittens will be updated throughout the Games so the Crazy Good characters can look stylish all the way through the Closing Ceremony.