DOVE® Dark Chocolate and NICOLE by OPI® celebrate the New Year with the launch of the “Discover Your Dark Side in the New Year Sweepstakes.” The Facebook-based promotion will randomly award 25,000 entrants with two exclusive NICOLE by OPI® nail lacquer shades inspired by DOVE®Dark Chocolate: “Better After Dark” and “Promises in the Dark.”
As the #1 solid dark chocolate on the market1, the unique, silky-smooth taste of DOVE® Dark Chocolate lives up to people’s expectations of what chocolate should taste like. Available in four varieties, including new DOVE® Silky Smooth Sea Salt Caramel Dark Chocolate, DOVE® uses carefully selected cocoa beans to deliver its signature taste and a special process that delivers the unique, silky-smooth texture.
“In 2014, we want to encourage people to discover the delicious taste of DOVE® Dark Chocolate, which offers a creamy taste experience that shatters the perception that dark chocolate tastes bitter,” said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. “With this sweepstakes, we’re putting the silky-smooth taste of DOVE® Dark Chocolate at people’s fingertips with the always smooth nail polish experience from NICOLE by OPI®.”
Enter the “Discover Your Dark Side in the New Year Sweepstakes”
From now through February 5, 2014, DOVE® Chocolate Facebook fans can enter once per day for a chance to win one (1) of the 25,000 NICOLE by OPI® kits, which include:
- A coupon for a free DOVE® Dark Chocolate Bar (1.34 oz. – 1.44 oz.)
- Better After Dark NICOLE by OPI® Nail Lacquer Bottle
- Promises in the Dark NICOLE by OPI® Nail Lacquer Bottle
To enter, simply “like” the DOVE® Chocolate Facebook page and click on the Sweepstakes tab (https://www.facebook.com/dovechocolate/app_548734081871225) to enter your name, email address, shipping address and date of birth.
