PEDIGREE® Brand unveiled its See what good food can do.™ documentary-style campaign yesterday at the 2014 Sundance Film Festival. The campaign showcases the impact people can make in dogs’ lives, especially shelter dogs, with some extra attention, good food and loving care. More than four million dogs enter shelters each year. Because of that, PEDIGREE works tirelessly to help support the transformation of shelter dogs into pets with loving homes. Since 2008, PEDIGREE has donated more than 20 million pounds of food to shelter dogs, seeing first-hand how good food can help them have shiny coats, waggy tails and feel good.
The new See what good food can do. campaign shows PEDIGREE Brand’s commitment to shelter dogs and how its good food can help give them a new leash on life. The campaign features real stories of dogs in shelters, their caregivers and the dogs’ new families – and brings to life the outcome that PEDIGREE food can have on the lives of shelter dogs.
With this new campaign, PEDIGREE is inviting America to see for themselves what good food can do for dogs and the people who love them.Every dog owner has a tale to tell, including fellow dog lovers David Ortiz, known as baseball’s “Big Papi,” and actor Josh Duhamel. Continuing the momentum sparked by the Brand’s dog-loving friend, Grammy Award winner Miranda Lambert, PEDIGREE is calling on America to share their stories. Every time dog lovers tell their tale of what their dog means to them, using #DogTales on Facebook, Twitter or Instagram, PEDIGREE® will donate a bowl of food to a shelter in need.* Together, America can see the impact that good food can make in the life of a shelter dog.
“The See what good food can do.™ campaign allowed us to go behind-the-scenes to see the real-life transformation stories of shelter dogs,” said Tierney Monaco, marketing director, PEDIGREE Brand. “I was so touched by these heart-warming stories that truly do show the impact that good food and loving care can make, and I am thrilled that we’re able to share them with America.”
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@PedigreeUS teams up with @JoshDuhamel and @DavidOrtiz at #Sundance Film Festival to launch new storytelling campaign. #DogTales