From dance rehearsals to the recording studio, Ciara is one of music’s most physical performers and is always working to improve her craft. While most music artists keep their performance prep behind closed doors, Ciara is teaming up with Degree Women® – an official sponsor of the 56th GRAMMY Awards®– to chronicle her journey toward improving, fine-tuning and perfecting her after-party performance for the music industry’s biggest event of the year.
For Ciara, the GRAMMY Awards mean more than red carpet fashion and winning the highest accolade a musician can receive — they symbolize years of hard work and commitment put forth on the journey to the top. Ciara is constantly pushing boundaries and challenging herself to perform at a higher caliber, especially as she gears up for her high-impact performance at the official 2014 GRAMMY Celebration® after-party. She isn’t afraid to go the extra mile to deliver in the spotlight and relies on the long-lasting protection of Degree® motionSENSE™ to keep her fresh and dry. As a non-stop type of performer, Ciara needs a deodorant that works as hard as she does and is known to always keep a stick of Degree® motionSENSE™ on hand from her clutch to her gym bag.
“As an artist it is so rewarding to perform for my fans – especially at the official GRAMMY after-party! I teamed up with Degree® to show everyone how I continually push myself to improve and inspire them to do the same,” said Ciara. “I’m a perfectionist at heart, I strive to keep improving and I couldn’t do it without Degree® motionSENSE™ — it keeps me protected, no matter how much I move, so I can DO:MORE and turn it up on stage.”
Through this partnership, Degree® is introducing fans to the next chapter of its dynamic DO:MORE campaign, highlighting the journey behind a person’s pursuit of their goals. Every ‘doer’ realizes the potential for improvement and putting in extra physical effort comes with the territory. As the only antiperspirant deodorant activated by movement, Degree® motionSENSE™ provides bursts of long-lasting freshness and protection as doers continue to challenge themselves and strive for the next level.
Follow Ciara’s DO:MORE Journey
Fans can visit www.degreedeodorant.com/grammys for an exclusive behind-the-scenes look at Ciara’s DO: MORE performance prep work for the GRAMMY after-party, compliments of Degree Women®. Fans can watch along as Ciara improves and hones her routine to ensure her act is flawless for the big night.