For the first time in its 73-year history, Cheerios® will appear in an ad during the big game, celebrating those special moments that can occur at the breakfast table with family.
The iconic cereal, which has always stood for precious moments with family — from a toddler’s first finger food to millions of bowls shared at the breakfast table – will showcase another Cheerios story about family love with its Feb. 2 commercial.
The ad, titled “ Gracie ,” marks the return of the family from the popular “Just Checking” ad released in May 2013. We find the family back at the breakfast table, sharing a sweet moment when the father announces to Gracie that she’ll be a big sister. Not to be out-done, Gracie takes this opportunity to campaign for her own family addition — a puppy.
“Cheerios is about families and love and connections — and breakfast,” said Camille Gibson, vice president of marketing for Big G cereals. “Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with. The brand is at its best when it reveals moving insights about what connects us to each other, especially as families, and often through the lens of a child.”