Bella Thorne will appear in Candie’s Only at Kohl’s 2014 multi-media marketing campaign which will debut in March issues of fashion and lifestyle magazines as well as online, outdoor and in Kohl’s marketing vehicles. Bella follows in the footsteps of previous spokeswomen including Britney Spears, Fergie, Lea Michele, Carly Rae Jepsen and others. Candie’s is sold exclusively at Kohl’s Department Stores nationwide and www.Kohls.com.
Highlighting the campaign’s motto, “Always look on the pink side of life,” the photo shoot captured Bella cheerfully posing in front of numerous pink backgrounds including: in front of a flower wall, playfully on a pink dresser surrounded by kittens and happily walking with her dog, Kingston on set. Bella was so fond of one of her kitten co-stars, she adopted the kitten after the shoot.
Commenting on the campaign, Bella Thorne stated, “When I received the call that I was going to be the next Candie’s girl I literally screamed out loud ‘YES!’ because I was so excited. The campaign is about being girly, feminine and having a confident outlook on life,” Bella added.
Photo Credit: Courtesy of Candie’s
