LATF cover girl, Carly Rae Jepsen has become the first spokeswoman for güdTM, the millennial natural personal care brand from Burt’s Bees. Carly glammed-up to shoot her new print ad that takes place in a dream shower turned recording booth. Jepsen belts out her favorite tunes while indulging in the energizing hair and body care products in güd’s new Red Ruby GroovyTM line.
“I spent the day getting dolled-up in a little bit of old school fashion and playing with some amazing products,” says Carly of the experience. Behind the scenes, Carly dished about her new single, “Tonight I’m Getting Over You,” which recently launched on VEVO.
The print ad will appear in May issues of publications such as Glamour, Allure, and Cosmopolitan. Fans can visit www.facebook.com/gud to receive a special “güdee” from Carly.
The güdTM collection includes thirty-six SKUs spanning body and hair care across five scent experiences: Orange PetaloozaTM, Vanilla FlameTM, Floral CherrynovaTM, Pearanormal ActivityTM, and now Red Ruby GroovyTM. Just like Burt’s Bees® products, güdTM products are free of parabens, phthalates, petrochemicals and are never tested on animals. Packages are 25% postconsumer recycled. Find güd on Twitter @güdhappens, on www.facebook.com/güd or on www.güdhappens.com or at select grocery, drug and mass retailers.