Another Venture For JAY Z Carter: First Men’s Fragrance

JAY Z FragranceWhat doesn’t JAY Z have? The rapper has turned into an international entrepreneur, music legend, style icon, sports agent and philanthropist. It was only a matter of time before he entered the fragrance business  – now with the launch of his first men’s eau de toilette, “GOLD JAY Z,” which will debut on Friday, November 29 th at major department stores throughout the U.S. Created by JAY Z with Firmenich perfumer extraordinaire Ilias Ermenidis, GOLD JAY Z is a fragrance that reflects an unmistakable ultra luxurious signature. Inspired by an icon, the white fougere fragrance is perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry. At the heart, a refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature. A rich note crafted with golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality.

Designed by JAY Z, the fragrance is in a pure white matte flask with the GOLD JAY Z logo raised and etched in gold. As expressed in the gilded cap, “Power,” “Pride,” “Confidence,” “Strength,” “Success,” and “Courage,” captures the essence of GOLD JAY Z.

For more information, visit which will be live on November 29 th.

Eau de Toilette Spray                     3.0 oz / 90 ml                      $70         
Eau de Toilette Spray                     1.7 oz / 50 ml                      $55         
Eau de Toilette Spray                     1.0 oz / 30 ml                      $39         
GOLD JAY Z will be available in international markets in 2014.

Perfumers: JAY Z & Ilias Ermenidis Perfumer, Firmenich
TOP: The brightness of Sicilian Bergamot and ginger warmed with Cardamom  
MID: Masculine vetiver and teak wood mingle with the spice of pink pepper
BASE: Rich amber and sensual myrrh are smoothed with bourbon vanilla

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