Get ready Singapore – those delicious, soft and addicting donuts are coming your way…. Southeast Asian retailer and franchise partner Andy Chaw, owner and operator of Star360 Group, is scheduled to open the first Krispy Kreme doughnut shop in Singapore on Saturday, October 12, 2013. Located in Singapore’s famous Tangs Orchard Basement 1, the new 1,200 square-foot doughnut cafe is the first of 15 stores expected to open in Singaporeunder the Star360 Group.
“Star360 Group has been a staple in the premium lifestyle market in Singapore and Southeast Asia for over 20 years,” explains Jeff Welch, Krispy Kreme President – International. “We are excited to introduce Krispy Kreme’s one-of-a-kind products and experiences to Singaporeans with partners who possess an unwavering passion for the brand, have a proven record of success, and share a commitment to providing superior customer service.”
The new Krispy Kreme Singapore store will offer the brand’s world-famous doughnuts and coffee in the heart of Singapore’s most vibrant shopping and entertainment district, Orchard Road. The menu will feature an assortment of iced, glazed, and filled doughnuts, as well as an array of premium coffees and espressos, teas and iced beverages.
“Singapore is a food-loving nation, and I’m certain that having Krispy Kreme’s melt-in-your-mouth hot Original Glazed® doughnuts from our new store’s Doughnut Theatre® will be like nothing Singaporeans have ever experienced,” said Andy Chaw, CEO and owner of Star360 Group. “Like many Singaporeans, I have carried dozens of Krispy Kreme doughnuts on planes returning home from countries with Krispy Kreme shops. I am happy to be able to partner with Krispy Kreme to bring such a well-loved American brand to the people of Singapore.”
The cafe will open daily from 8am to 11pm. Throughout the day, customers will enjoy the delicious sights and aromas of Original Glazed doughnuts being made and served from Krispy Kreme’s state-of-the-art Doughnut Theater. Krispy Kreme’s Hot Light™ will be illuminated to alert customers that doughnuts are being made and served Hot Now® in the store.