Rita Ora Takes On London For Material Girl Fall Shoot

Madonna and her daughter Lola have unveiled Material Girl’s Fall 2013 marketing campaign featuring international performer, Rita Ora. For the back-to-school season, Rita takes to the streets of London, starring in her debut fashion campaign, “Material Girl Hits London.” Watch the behind-the-scenes here!

Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben, the London Eye and atop a double decker bus. Rita is one of the latest music protégées from Jay-Z and Roc Nation. Don’t miss LATF The Magazine’s September issue for more fashion photos from the new line.

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