COVERGIRL Signs Becky G From The Block

COVERGIRLYou might know her from her ‘cover’ (no pun intended) of Jennifer Lopez’s “Jenny From The Block.” Now she’s the newest face of COVERGIRL: 16-year-old Becky G. Joining a lineup of successful and inspiring global beauties like P!NK, Sofia Vergara, Queen Latifah and Ellen DeGeneres, Becky G is an accomplished singer, songwriter and rapper with a unique street style.


Becky recently wrapped her first COVERGIRL shoot and will be appearing in national TV and print advertising for the brand this summer. COVERGIRL fans and “beasters” will get to know Becky’s easy, breezy personality via original content on the beauty brand’s social properties like YouTube, which will give a glimpse into her life as a COVERGIRLand rise to stardom. 

“Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics.

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