The Wanted’s Max George & Hannah Davis Go Buffalo

The Wanted Buffalo jeansBuffalo David Bitton announced today it has cast Max George, from international band, The Wanted and Sports Illustrated swimsuit model, Hannah Davis, for the brand’s upcoming Fall 2013 marketing campaign. The campaign creative will be unveiled in August issues of men’s, women’s fashion and lifestyle magazines and will also roll out online, in store and outdoor.

This marks the first time the brand has featured celebrities in its advertising campaign. Dari Marder chief marketing officer, Iconix Brand Group, commented, “Buffalo has always had beautiful and sexy imagery in its campaigns but we’re turning up the heat this season by adding some star power with Max and Hannah.”

Buffalo is available at major department stores, at the Buffalo flagship store in NYC, in approximately 30 Buffalo stores throughout Canada and online at

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