For the first time in Chanel history, the N°5 fragrance campaign looks through the eyes of a man. And who better to be the first male face than Brad Pitt. Chanel has appointed Film Director Joe Wright to direct the advertisements. Wright, known for Pride and Prejudice, Atonement and the upcoming Anna Karenina, intends for the commercials to capture the memories, thoughts and dreams of a man being seduced by a fragrance. It certainly is different from the rest.