In addition to its highly successful bridge camera lineup, the X400 is the newest member of the GE Power PRO family and is ideal for consumers looking for a step up from the traditional point and shoot camera. With the GE X400, power and performance have never been so affordable. Sporting a 2.7-inch LCD screen, the X400 touts 15X optical zoom, a 27mm wide-angle lens and 14 megapixels to move you right up close to the action. Equipped with over 20 unique shooting modes plus high dynamic range, which adjusts light exposure for more detail in both light and dark scenes; 3200 ISO for optimal exposure settings; and optical image stabilization to reduce blurry, out of focus pictures the X400 is an irresistible choice for budding photographers of any age. The X400 is available now in black at Walmart stores nationwide, and in black and white at Walmart.com, for an MSRP of $129.99.