ScareScore announced the formation of its company and the upcoming launch of a new biometric entertainment platform that measures how audiences physically respond to movies and adrenaline filled experiences in real time.
The idea is simple: Your body is the review.
Launching at major film festivals and location based entertainment experiences across North America this Halloween season, ScareScore connects with the smartwatch or wearable device you already own to measure physiological signals, including heart rate, heart rate variability, and movement, establishing an individual baseline and transforming your real time reactions into a personalized ScareScore.
Instead of asking audiences their opinions on how scared they were after the fact, ScareScore reveals the actual biometric signals behind an audience’s experience, measuring how their bodies react in real time as the action unfolds. Fans can share and compare scores, compete with friends, and see how their reactions stack up against other audiences.
The technology also provides a new perspective for the entertainment industry.
For filmmakers, studios, festivals and theme park operators, the platform offers something equally valuable: a new way to understand real time audience engagement showing not just how audiences responded, but when they responded, moment by moment, beyond traditional surveys, ratings and self reported opinion.
“Entertainment has spent more than a century asking audiences what they thought after an experience was over,” said Chris Anastas, Founder and CEO of ScareScore. “We believe there is another incredibly valuable signal sitting right in front of us: what their bodies were doing while they experienced it.”
ScareScore was founded by technologist Chris Anastas with co founder and horror film producer JP Ouellette, combining their backgrounds in technology, entertainment, film production, immersive theater attractions, and audience engagement.
Horror is the starting point, where audience reaction is immediate, visceral, and measurable. The platform is designed to extend to all genres and scale across entertainment experiences, including theatrically released films, streaming, theme parks, and immersive and location based entertainment.
The company’s first public activations will begin during the 2026 Halloween season, including select film festival screenings and location based experiences across North America. Participating audiences will be able to experience a movie or attraction as intended, then discover their personalized biometric score afterward.
ScareScore will also introduce Biometric Awards recognizing films and entertainment experiences based on real time physiological signals that reveal the intensity of audiences’ psychological and emotional responses.
Additional film festivals, location based entertainment and technology partners will be announced soon!
For more information and updates go to scarescore.com.
