Diesel Fragrances brought desire to life with a takeover of Brooklyn’s historic Weylin to celebrate DIESEL ONLY DESIRE – the first major feminine fragrance under creative director, Glenn Martens.
Hosted alongside actress, musician and the face of the fragrance, Dove Cameron, the evening also marked the release of her newest single, “When In Rome,” for a night that truly united and celebrated fragrance, fashion, and fearless self-expression.
Outside, the landmark formerly known as the Williamsburg Savings Bank, was draped and illuminated in the iconic Diesel red, turning the fragrance’s signature color into a striking declaration of bold and impossible-to-ignore desire that lit up the Brooklyn landscape. Inside, talents and tastemakers in the beauty, fashion, fragrance, sports and art worlds, including “Love Island” star Bryce Alakai, Liv Walker, and “After-Sun” host Tefi Pessoa, actorTyler Posey, actress and digital creator, Fiffany Luu, musician Asia Monet Ray, renowned Frag-Tok creators Olivia Olfactory and Noel Thomas, digital creator and model, Meredith Duxbury, international performing DJ Uncle Waffles, and more, enjoyed a sensorial exploration of desire trough food, music, personal adornment, and a touch of the mystical.
