CJ OLIVE YOUNG and SEPHORA today unveiled details of the upcoming debut of their previously announced global retail partnership. Beginning August 20, an assortment of 19 OLIVE YOUNG-curated Korean beauty brands will launch in more than 500 SEPHORA stores nationwide and on Sephora.com, marking the partnership’s first market activation.
The collaboration combines SEPHORA’s global beauty retail leadership and client experience with OLIVE YOUNG’s unparalleled expertise in curating Korean beauty. The initial assortment features 19 brands selected by OLIVE YOUNG based on their product performance, consumer popularity and trend leadership in Korea. The participating brands, *listed alphabetically, include:
- Abib
- Arencia
- BANILA CO
- beplain
- BIOHEAL BOH
- Cell Fusion C
- FATION
- FULLY
- HEVEBLUE
- make p:rem
- ma:nyo
- MENOKIN
- REJURAN Cosmetics
- S.NATURE
- SUNGBOON EDITOR
- THOME
- Torriden
- WELLAGE
- WHIPPED
- WHIPPED
For more than a decade, SEPHORA has expanded its K-beauty portfolio across skincare, haircare, and makeup building on its legacy as the leading beauty brand incubator. As global demand for Korean Beauty continues to grow, this first-of-its-kind retail integration is Sephora’s next evolution to bringing Korea’s vibrant beauty ecosystem directly to U.S. consumers, enabling beauty lovers to shop the most sought-after Korean Beauty formulas on the market—no passport required.
The assortment has been curated by OLIVE YOUNG based on its deep understanding of Korean beauty trends, consumer preferences, and product performance. The collection features brands that have earned strong popularity and consumer demand in Korea through OLIVE YOUNG’s merchandising expertise, bringing some of the country’s most sought-after beauty brands to SEPHORA customers.
The U.S. debut will launch with a dedicated OLIVE YOUNG K-beauty space at SEPHORA’s Times Square flagship in New York City, while curated assortments will also be available in more than 500 SEPHORA stores nationwide under ‘OLIVE YOUNG K-beauty Edit’ and on Sephora.com. Following the U.S. launch, the partnership will expand to additional global markets including Hong Kong SAR, Singapore, Malaysia and Thailand, and more later this year, with further expansion planned for the Middle East, the UK and Australia in 2027.
