The Los Angeles Lakers today announced a multiyear partnership with Daiso, creating a first-of-its-kind agreement that will connect the Japanese retailer with the iconic Laker Girls dance team.
The Daiso logo will be included on the Laker Girls uniform during select regular season games, marking the first time a branded patch is featured on the uniform. Daiso will be the presenting sponsor of Laker Girls auditions with logo and content integrations throughout the audition process. Additionally, Daiso will be highlighted at Junior Lakers Dancers clinics and programming.
“We are thrilled to welcome Daiso to the Los Angeles Lakers family with an innovative partnership that connects the retailer to the Laker Girls,” said Los Angeles Lakers President of Business Operations Lon Rosen. “Recognized as the premier sports entertainment team, the Laker Girls have both a global and local appeal that connects Daiso to one of the most influential and memorable elements of the Lakers gameday experience.”
Founded in 1979 under Dr. Jerry Buss’ vision of premium and engaging sports entertainment, the Laker Girls were the NBA’s first dance team and today remain the most famous globally. They have represented the Lakers and the NBA around the world, performing across Asia, Europe and Australia.
“Daiso aims to be a global lifestyle infrastructure that enriches lives around the world. We are incredibly honored to partner with the Los Angeles Lakers and the Laker Girls,” said Daiso Board Member Taku Suzuki. “By connecting with the Lakers’ passionate international fanbase, we look forward to delivering ‘DANZEN’ — our commitment to being the ‘absolute best’ and exceeding expectations — to communities everywhere.”
Daiso is a global retail chain founded in Japan with approximately 6,000 stores worldwide. Known for its wide selection of high-quality, unique and affordable products across household goods, stationery, beauty and more. At the core of the brand is “DANZEN,” a corporate philosophy meaning to be the “absolute best.” It represents Daiso’s dedication to creating products and services from the customers’ perspective that exceed expectations and bring joy, wonder, and peace of mind.
