The Makeup Show returns to NYC for its only show this year: May 3–4. Joined by nearly 100 beauty brands across skincare, haircare, makeup, and more, the event offers a curated, in-person experience designed to cut through the noise of today’s increasingly saturated beauty industry.
For 20+ years The Makeup Show has been a proud incubator and long-time supporter of many of the industry’s most successful brands. Returning this May, Rare Beauty, Danessa Myricks Beauty, INGLOT, Urban Decay, LYS Beauty, Alcone Company, ESUM, OMNIA, and full show floor of other brands will be offering exclusive prodiscounts, product samples, and opportunities to network with brand execs and reps.
Reflecting the breadth of the current beauty space, The Makeup Show is also partnering with a range of first time exhibitors – bridging the gap between prestige, pro focused, emerging and indie brands. New additions include Depot Chopra — offering innovative solutions for depotting and kit organizing; DreamLabs — an artist-founded brand prioritizing skin prep & skin health; Ciele Cosmetics — revolutionizing color cosmetics through skin-conscious performance; Vollie — a chic line of expert formulated hair products for all hair types; Blend Bunny Cosmetics — bringing stylish, cruelty free, artist-driven products; and Glisten Cosmetics – a colorful, creative brand only avilable in the US at The Makeup Show NYC, 2026.
Serving a different need for beauty pros, exhibitors like Beau, Another, Artist Makeup Academy, and Hyer Studios offer resources, education, streamlined technology, and digital optimization tools to help build a thriving and sustainable business.
The Makeup Show NYC takes place this May 3-4, from 9am-5pm at The Metropolitan Pavilion — 125 West 18 Street, NYC. Advanced tickets are on sale now until May 1 , student pricing and group rates are available.
