NYX Professional Makeup has unveiled its latest campaign, introducing the Caramelt Mami Body Oil with a headline-making partnership alongside three time GRAMMY Award winning superstar Megan Thee Stallion.
At the center of the launch is Caramelt Mami Body Oil, the hero product and star debut of NYX Professional Makeup’s new Fat Oil Body collection. The collection marks a notable expansion for the brand, moving beyond facial beauty into full body artistry with a range that includes body oils, lotions, butters, and mists available in four distinct scents.
To celebrate the release, NYX Professional Makeup collaborated with Megan Thee Stallion on a visually striking “dripping in oil” campaign set to her smash song Body. The campaign will roll out globally across the brand’s social, digital, and retail channels, building toward a larger than life moment that is set to be revealed soon.
Blending skincare innovation with high impact glow, Caramelt Mami Body Oil is designed to deliver both sensorial indulgence and performance driven results. The formula is infused with notes of caramel and pistachio, combining artistry with nourishing skin care. A makeup inspired bronze shimmer is enriched with avocado oil and vitamin E, working to enhance the skin while delivering 24 hours of fat hydration. The result is skin that appears illuminated, supple, and deeply hydrated.
Caramelt Mami Body Oil, along with the extended Fat Oil Body Collection, is available now at nyxcosmetics.com, NYX Professional Makeup’s TikTok Shop, and select retailers worldwide. The full collection is set for global availability on May 1, 2026.
