Gibson has partnered with iconic fashion house Marc Jacobs as part of the brand’s limited-edition JOY collection this fall. A fun fusion of wearable art and joyful expression, the Gibson x Marc Jacobs JOY collection features one special Gibson Les Paul™ Standard “Daisy Joy” design created in partnership with Marc Jacobs, as well as additional Gibson Les Paul™ Studio guitars designed by London-based artist and illustrator Hattie Stewart. In total, eight customized Marc Jacobs Gibson Les Paul guitars have been created. Four of these guitars are available exclusively at The Corner at Nordstrom NYC (call 212-295-2000 to purchase), and guitar straps and picks are also available online HERE and HERE.
“Music and fashion have always fueled each other, and this collaboration is Gibson’s way of celebrating that connection,” says Jenny Marsh, Global Director of Cultural Influence and Artist Programs at Gibson.
During NY Fashion Week, fans and Marc Jacobs himself brought the JOY capsule collection to life with a launch party at The Corner at Nordstrom NYC. The crowd of fashion and art insiders including Whoopi Goldberg, Derrick Adams, June Ambrose, Abi Hoffman, and more enjoyed a special live music performance from Gibson Spotlight Artist Los Angeles-based alt pop singer-songwriter Devon Thompson, who released her new single “Wishing” this week, watch/listen HERE, and view photos from the Marc Jacobs NYFW event HERE.
“Getting to perform with two of the most iconic brands in history, Gibson and Marc Jacobs for NYFW was nothing short of life changing–I thrived,” says Gibson artist Devon Thompson. “Fashion is music, and music is fashion. They’re nothing without each other, and I am nothing without them. I know in the future I will be doing a lot more work in the fashion industry when it comes to Gibson and my music.”
Now through October 5 at The Corner at Nordstrom NYC (1776 Broadway, corner of 57th and Broadway), fashion and music fans can visit the immersive pop-up experience of the Marc Jacobs JOY collection for this limited edition capsule that explores the intersection of art and fashion through visual storytelling expressive design. Immerse yourself in the world of visionary artists and unexpected items from Gibson including customized Gibson Les Paul™ guitars, straps and picks, as well as collaborative accessories, signature bags and ready-to-wear items from Moleskine, maxbone, Crayola, Mattel, Converse, SHUT and more, all presented in a gallery-inspired installation with interactive rooms.
Expect additional global events to be announced in select Marc Jacobs boutiques worldwide, and more exclusive gallery-inspired pop-ups at Nordstrom NYC, Galeries Lafayette in Paris, Isetan in Tokyo, The Standard High Line in New York, as well as events in London and Art Basel in Miami. This next phase of the campaign underscores a core Marc Jacobs belief: the future of fashion lies not in following trends, but in creating cultural moments.
