SKIMS has tapped Post Malone to front its latest menswear campaign, proving that comfort now officially comes with face tattoos. The global music star showcases the brand’s newest essentials, shot on a Utah ranch where hoodies meet horses.
Photographer Theo Wenner captures Malone lounging in the Heavyweight Fleece Jogger, Zip-Up Hoodie, and Basics T-Shirt—clothes clearly designed for anyone who wants to look relaxed but still ready to be asked for a selfie.
The collection introduces SKIMS’ first-ever Heavyweight Fleece, built for warmth, durability, and the kind of rugged sophistication that suggests you chop wood on the weekends but really just binge-watch shows indoors. Also new: Realtree® camo styles, including underwear, t-shirts, and fleece separates. Perfect for disappearing into the woods—or at least your couch.
“I’m all about comfort and feeling good in what I wear,” Malone said. “The camo especially stands out to me. I’ve always been into camo.” Translation: you might not see him, but you’ll definitely hear the playlist.
“Post Malone truly embodies the spirit of the SKIMS Man,” said Kim Kardashian, who called the heavyweight fleece “next-level comfort.” Given Post’s wardrobe, the collab does feel like a natural fit—he’s the rare celebrity who can wear sweatpants to both a rodeo and a red carpet.
The collection officially drops August 21, 2025 at 7AM PST, online and in-store at SKIMS.com.
Just don’t be surprised if the camo sells out before you can spot it.
