Color Wow has teamed up with Hollywood Beauty Awards Hairstyling winner, Chris Appleton to create the MONEY Masque.
Known for his glass hair looks, "snatched" ponytails, and flawless inventive styling, Appleton has an impressive celebrities' list which includes; Jennifer Lopez, Kim Kardashian West, Dua Lipa, Ariana Grande and Katy Perry. When Appleton started working with Color Wow's in-house chemist, Dr. Joe Cincotta, he was looking to create a masque that could deliver extensive hydration, healthy, silky-looking strands without the weight.
Why is it so good? It has Blue Sea Kale: Rich in elemental sulphur, which binds with damaged keratin to restore strength and elasticity, Blue Sea Kale provides color-protective antioxidants and is extra soothing for chemically-processed strands.
Hydrolyzed Vegetable Protein Complex: This hair-strengthener forms an ultra-thin sheath, repairing and reinforcing the cuticle. A weightless surface smoother for even super-fine hair, it's a straight-up miracle for bleached, fragile tresses.
Mediterranean Sea Kelp/Algae Blend: Chock-full of minerals, vitamins and carbohydrates that promote optimal moisturization. A powerful combination of natural moisturizers that deliver long-lasting hydration for dry, porous and chemically-processed hair. What's Not In It: Business-as-usual ingredients found in most conditioning masques that coat the hair and weigh it down making it flat, hard to style and unmanageable such as:
Fatty Acids: Used in all creams to blend ingredients that don't play well together.
Conditioning Polymers: Deployed to coat the hair, giving the illusion of smoothness but that weigh hair down.
It provides temporary shine and a slick feel.
"Regardless of how different one of Chris's looks is from another, you can tell it's an "Appleton" because of the glossy, supple, expensive-looking texture he creates. It's this unique signature of his that makes every client look sexy. We wanted to help him bring that enviable quality to women everywhere," said Color Wow Founder/CEO, Gail Federici.
I tried it and the verdict is: It delivers.
You can find Chris Appleton x Color Wow MONEY Masque at colorwowhair.com