Nature's Bounty® announced a new charity partnership with Feeding America that starts by helping provide five-million-meals to families in need. Inspired by the many big hearted people who put others before themselves to bring out the "good" in 2020, the brand has kicked off a week-long celebration that will honor the faces behind five exceptional stories – and their acts of good – with Feeding America donations made in their names. The brand has also pledged up to 2 million additional meals through sales of any Nature's Bounty® supplement in January 2021.
The brand will shine a spotlight on these acts of goodwill and three others with virtual celebrations on the Nature's Bounty® social channels and TV spots, along with a one-million-meal donation in each of their honors to Feeding America.
"Nature's Bounty® is a brand that is dedicated to nourishing bodies and when we saw the many challenges this year brought, especially with so many people experiencing food insecurity, we knew we couldn't sit idly by and not act," said Don Kerrigan, President, North America at The Nature's Bounty Co. "It is our job to support the wellbeing of our consumers, and we are proud to celebrate those working to do the same in their local communities and extend the reach of their goodwill through a donation to Feeding America on their behalf. Together, we can do more."
With this campaign, Nature's Bounty® – a member of The Nature's Bounty Co. family of brands – is building on previous donations by the company to Feeding America. The charity is the country's largest hunger-relief organization, comprising a network of 200 food banks and 60,000 food pantries and meal programs. Each year, Feeding America provides meals to over 40 million people – a number that can only be expected to rise as the organization projects 1 in 6 Americans will face food insecurity due to the COVID-19 pandemic.
"Access to nutritious food is essential for our health and wellbeing. Unfortunately for many people in America this is not always a guarantee," said Lauren Biedron, Vice President of Corporate Partnerships at Feeding America. "We are grateful to Nature's Bounty® for their generous support and for joining us on our mission to provide more meals to communities in need."
Continuing their support into the New Year, Nature's Bounty® has also pledged to donate 1 meal per bottle* of Nature's Bounty® vitamins and supplements sold in the month of January, totaling up to an additional 2 million meals for Feeding America.