Fragrance Spotlight: Rihanna Launches RiRi

RiRi by RihannaRihanna has launched her newest scent, RiRi by Rihanna.

With the debut of her namesake fragranceRihanna offers fans a feminine and flirty scent.  The fragrance embodies her vivacious spirit in an entirely new light. Inspired by Rihanna's passion to always reveal her true self, RiRi by Rihanna captures a fresh, vibrant essence with a playful twist. 

"Each fragrance we create brings something new and different. This is a flirty, more feminine scent. I love that we can use interesting combinations that reflect a new overall feel," says Rihanna.

THE FRAGRANCE

RiRi by Rihanna is a flirty floral that is a melody of feminine, mischievous, and playfully sensual notes. 

For the opening chorus, RiRi by Rihanna plays notes of passion fruit extract and rum absolute, paired with the brightness of sparkling cassis and Italian mandarin.
For the bridge, Japanese honeysuckle, orange blossom, exotic Jasmine and pink freesia join in the ultra- feminine floral heart preparing the wearer for the return to the chorus.‎
Final Chorus, Madagascar vanilla, warm skin musk, and Indonesian sandalwood sing for a sweet yet sensual dry down. 

The Packaging

The bottle, designed by Rihanna, combines iconic glamour with a sleek finish. It is luxurious in its weight with a sweet pink coloration combined with harder black neck and topped with gold sphere. The outer box, etched with a metallic finish, evokes nail scratched metal adding a hint of edginess to contrast the bottle's feminine lines.

RiRi by Rihanna will be available online at Macy's.com on August 14, 2015 and at Macys, Stage and Perfumania.com in September 2015.

THE PRODUCT LINE-UP

Eau de Parfum Spray    3.4oz    $60.00

Eau de Parfum Spray    1.7oz    $50.00

Eau de Parfum Spray    1.0oz    $36.00

Eau de Parfum Rollerball          0.2oz     $20.00

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