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Tribeca Spotlight: “App” Premieres In Short Film Category

A new social commentary on technology’s impact on our dating culture… and it looks interesting. The short film APP has been selected to premiere at the 2014 Tribeca Film Festival. APP, along with four additional short films, will screen as part of the Festival’s “Handle with Care” themed shorts program and is nominated for the Tribeca “Student Visionary Award,” presented by Anton Yelchin.
 
Written and directed by Harvard University graduate Alexander Berman, APP follows Paul, a shy engineer who desperately needs to secure venture capital for his virtual wingwoman app and sets out to prove that his software works. “APP argues that our collective loneliness isn’t solved by technology, it’s increased by it. The sexy and immediate nature of our iPhone stands in direct opposition to the messy and complicated nature of a real human being. Ultimately, we don’t use social media to make deeper connections. We use it out of vanity and a desire for success. As tech like Siri conveys greater personality, we run the very real risk of filling our loneliness with plastic partners. APP carves the plastic and asks if we like what we see,” said Berman.
 
Shot over a period of six days, APP is one of the most VFX heavy films in AFI conservatory history. It was also the first AFI student film to be shot on Sony’s F65 camera. The filmstars Braden Lynch (Criminal Minds, NCIS:LA), Sara Sanderson (Two and a Half Men, Parks & Recreation, NCIS, Workaholics, Monk), and J.R. Cacia (Argo, CSI:NY, NCIS, Dexter, House). In 2013, APP was the recipient of a $25,000 production grant from the prestigious Alfred P. Sloan Foundation.

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