LG Electronics USA has been named the exclusive Official Home Appliance Sponsor for the ninth season of CBS Television Distribution’s Emmy® Award-winning lifestyle talk show The Rachael Ray Show.
To kick-off the year-long sponsorship, LG collaborated with The Rachael Ray Show and renowned architect John Gidding to provide a much-needed and well-deserved kitchen makeover to Theresa Diego and her Auburn, New York, family. Diego’s two daughters wrote to The Rachael Ray Show on behalf of their mother, who (a huge fan of the show herself), always hoped for a new, fully-functional kitchen but, due to an illness, was unable to commit to or carry out a full renovation on her own.
With the holidays fast approaching, Gidding surprised the family on behalf of The Rachael Ray Show and LG to fulfill their wish of a brand new kitchen, designing and creating the space of their dreams complete with a full array of premium LG home appliances.
“I really do love LG,” said Rachael Ray. “I am thrilled to have them here in my home away from home. Thanks to LG for helping us make this family even happier!”
David VanderWaal, head of marketing for LG Electronics USA, applauded Ray for giving back to her viewers. “LG is honored to join Rachael Ray in her studio kitchen this season, and we couldn’t think of a better way to celebrate this new relationship than by supporting such a worthy cause as the kitchen renovation for the Diego family. We look forward to our continued collaboration and supporting Rachael by helping her provide her viewers and audience with the ultimate cooking and entertaining experience with LG’s award-winning appliances.”
Both Diego’s renovated kitchen and The Rachael Ray Show’s new set this season feature the latest in LG home appliances that offer the very best in cooking and convenience, VanderWaal explained. At the heart of both is the new super-capacity 4-Door refrigerator with LG’s Door-in-Door® and CustomChill™ features (Model LMXS30776S), which provide a better way to organize and store family favorites. LG’s award-winning “door-within-a-door” feature on this ENERGY STAR® certified refrigerator allows quick and easy access to snacks while reducing cold air loss by up to 47 percent*. Its customizable storage drawer offers four temperature settings to accommodate a variety of food and beverage items, including meats and seafood, cold drinks, fresh produce and chilled wine.
